Our Team

As Sightec CEO, Roy is responsible for the vision, strategy, and overall execution of the company. Roy has spent over 14 years in formulating global growth strategies and leading them from inception to execution. Before joining Sightec, Roy served as a Corporate Development & Ventures Lead at Amdocs (NASDAQ: DOX). In this role, Roy worked closely with Amdocs’ executive team in framing corporate strategy and led the company’s inorganic efforts in multiple technology fields. During his time at Amdocs, Roy led deals with a total value of more than $1 billion that helped the company enter new markets and technology domains. Prior to Amdocs, Roy worked as an Associate at Citigroup in the Corporate Finance team in Israel and in the EMEA Transaction Execution Group in London. Before joining Citigroup, Roy held a Senior Consultant position at Deloitte Consulting in the Israel-based Financial Advisory Services group.

Roy holds an MBA (Cum Laude) and BA in Economics & Political Science (Cum Laude), both from Tel Aviv University.

As the Sightec’s Chief Technology Officer, Prof. Joseph Francos is responsible for providing technical leadership in all aspects of our business and developing forward-looking solutions that yield competitive advantages. Mr. Francos has held various positions at Signal Corps Research Laboratories, the Israeli Defense Forces, and the Polytechnic Institute. Mr. Francos is a Professor in the Electric & Computer Engineering Department at Ben Gurion University as well as the Head of the Mathematical Imaging Group and the Signal Processing track at the university.

Prof. Francos has held visiting positions at the Massachusetts Institute of Technology (MIT); NASA Ames Research Center; University of California, Davis; INRIA Sophia-Antipolis, France; University of Illinois, Chicago; University of California, Santa Cruz; and Colorado State University. His research interests are in parametric modeling and estimation of multi-dimensional signals, image registration, estimation of object deformations from images, manifold learning, parametric modeling, and estimation of 2-D random fields and random fields theory.

He holds a B.Sc. in Computer Engineering and a D.Sc. in Electrical Engineering, both from the Technion-Israel Institute of Technology in Haifa.

As COO, Moti oversees R&D, operation and project delivery. Moti brings over 20 years of experience in building software products and leading global technology teams. Prior to joining Sightec, Moti worked at Amdocs (NASDAQ: DOX) in several executive roles in the Product Business Group. In his last role, Moti served as the CTO of the Digital Product Unit. Prior to that, Moti filled Vice President of Engineering positions in several business units, including Amdocs’ Big Data and Intelligence, Network Solutions, and Revenue Management Units.

Moti holds a B.Sc. (Cum Laude) in Information Systems and Industrial Engineering from Ben Gurion University. Aviation has been his passion for many years; he flies competitive model gliders as a hobby.

Elyashiv leads and manages all finance, planning, accounting, and legal activities for the company, bringing over 15 years of financial management experience at leading banks and startups. Before joining Sightec, Elyashiv served as CFO at NSLComm, a startup in the satellite market. He was part of the founding team of the Ramon Foundation, an NGO named after Israeli astronaut Ilan Ramon. In this role, Elyashiv was responsible for ongoing activities with NASA and the European Space Agency. He is also on the board of Nobel Laureates for Excellence in Education, an NGO which promotes STEM (Science, Technologies, Electronics, and Math) education in Israel.

Elyashiv holds an MBA (Cum Laude) from Netanya Academic College and a BA in Economics & Political Science from Bar Ilan University.

As VP Product, Assaf is responsible for defining, positioning and planning Sightec’s current and future product portfolio. Assaf is also highly involved in business development activities establishing new business partnerships, markets and applications. Assaf brings over 20 years of experience in commercializing ideas into exciting products. Before Sightec, Assaf served as the Director of Products at Mobileye (an Intel company), where he led a team to successful execution of products for the automotive and big data markets based on computer vision and AI technologies. Prior to that, Assaf founded a start-up aimed to harness computer vision & drones technologies for agriculture, mapping and other commercial applications. His extensive knowledge in the aerospace and HLS markets comes from hands-on experience as a system engineer at Israel Aerospace Industries (IAI) through various leading roles he held in an elite intelligence agency.

Assaf holds a B.Sc. (Cum Laude) in Aerospace Engineering from the Technion-Israel Institute of Technology in Haifa and Honors MBA from Ben Gurion University.